The practice of massage therapy is governed by Minn. Stat. 146A. In order to begin a massage therapy business there are not any Minnesota licensing requirements that must be obtained. However, it is important to note that city’s may have special licensing requirements that must be obtained prior to beginning practice.
Within Minn.Stat. 146A there are some especially pertinent provisions: 
Outlines the alternative medicine options covered by Minn. Stat. 146A including massage therapy. Included in this statute section under subd. (6)(1)(ii) is the prohibition against alternative medicine practioners holding “oneself out to the public as being licensed or registered by the commissioner or a health-related licensing board when engaging in complementary and alternative health care.”
This ties in with the language of 146A.11 which requires that the phrase “THE STATE OF MINNESOTA HAS NOT ADOPTED ANY EDUCATIONAL AND TRAINING STANDARDS FOR UNLICENSED COMPLEMENTARY AND ALTERNATIVE HEALTH CARE PRACTITIONERS. THIS STATEMENT OF CREDENTIALS IS FOR INFORMATION PURPOSES ONLY” is prominently displayed along with any degree, certification, or training the practioner may have acquired. 
There are also Reporting Obligations
The only mention in regard to advertising practices is included in this statute section, stating “Advertising that is false, fraudulent, deceptive, or misleading” is prohibited.  
Outlines what must be displayed and communicated in writing to clients prior to any treatment begins. 
Other Useful Resources:
St. Paul Massage Therapy Requirements:
From what I have seen there are a few common mistakes that new alternative medicine providers make when first beginning to practice.
1. Holding themselves out to registered with a Minnesota Board of Health. Because many alternative medicine practices are not regulated by the state, it is forbidden to claim that the practice has received some sort of state certification. This practice would be considered a violation of the false or misleading advertising prohibition, and would subject the business owner to state sanctions and fines.
2. Failing to display the Client Bill of Rights. It is Minnesota law that requires patients to be informed about their rights, as well as the status of the alternative medicine practice in relation to other more heavily regulated medical practices. The Bill of Rights must be given in writing to clients, as well as displayed along with any degree certifications obtained by the provider.
3. The alternative medicine provider offers a medical diagnoses or recommends discontinuing a proscribed medical course of treatment. 146A.11 forbids alternative medicine providers from overruling or offering a medical diagnosis of a client condition.
This article is not a substitute for legal advice.  Please contact Holt Law to determine your potential legal obligations in Massage Therapy in Minnesota.
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